Mobile videos, a few vital tips
When creating videos, you need to keep in mind not only who is going to watch them, but also how users will enjoy them. For this reason, when you create mobile videos, you should consider the main differences with videos specifically designed for desktop.
First of all, anyone who looks at mobile videos has a much lower concentration, being, as the word "mobile" suggests, itinerant and constantly bombarded with external stirrings. That's why mobile videos have to capture user interest in 3 seconds and convey the main message in 15 seconds or less.
In addition, mobile videos have to be specially designed for vertical viewing. In fact, the horizontal format suits more the desktop, while on smartphones it’s not really worth it. And as mobile users very often cannot (or do not want to) listen to the audio, your video needs to talk by images, or at most, to use captivating graphics.
The future is mobile, in every sense. Contact us, and we will know how to help you in the choice and production of your mobile videos!